Can we use astrology to divide the market into different groups? Let's explore the unique idea. One of the hardest things for entrepreneurs to do is figure out the personality traits of the businesses they want to work with. To put it another way, it is hard to understand their clients' personalities, values, attitudes, goals, and lives. Marketers may have a lot of information about their prospects' actions, such as the websites they've visited, the products they've bought, and so on, but they don't know who they are.
The only way to get this kind of information is to get their potential customers to fill out complicated psychological questionnaires, which is, of course, a good thing.
So this is where astrology can help a lot when it comes to figuring out what kind of person someone is. The great thing about astrology is that only the date and time of a person's birth are needed to create a very detailed profile of their personality. You can easily combine this information with information about the demographics and behaviors of your prospects to get a better picture of how to divide your market.
The clear question is, "Can we trust astrology to help us with business problems?" I recently read a book about astrology written by a well-known astrologer who said, "I don't know why astrology works, but it does!" Astrology is an old practice that has been traced back to 3300 BC. It has not only survived to the present day, but is also used by tens of millions of people around the world. In this way, astrology has deep roots in our collective subconscious, even though it can't be proven scientifically. Even though astrology can't be proven, that doesn't mean we can rule it out. This is not a scientific way of thinking.
It has already been looked into how astrology can be used to divide up markets. V-W. Mitchell writes in his 1995 paper "Using Astrology in Market Segmentation" (Management Decision, Vol. 33, No. 1, pp. 48–57) that "Astrology may be useful when applied to certain populations or sub-organizations in certain lifestyle and personality-related markets."
When we use astrology, we can definitely combine the numbers from demographics with the mental insights from psychographics. It works well for segmentation because it makes groups that are measurable, large, reachable, complete, fairly stable over time, likely to respond differently to different marketing programs, and have clear barriers.
Most people agree that each sign of the zodiac corresponds to a different kind of personality. So based at the 12 zodiac signs we will have 12 segments. If we add the ascendant to the 12 signs of the zodiac, we can get 144 ability segments. If we add more astrological parameters, we'll be able to make segments that are even bigger. If we utilize the private astrological chart of our possibilities we will have a quite precise psychographic profile for each one of them,which can be useful for one to one advertising. Using astrology to divide the market into groups seems like a good idea, especially for purchases that involve a lot of emotion.